The "soft unchi" character

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The "soft unchi" character seemed to be a big hit at the Game Show yesterday.

The demo of Graffiti Kingdom was playing on a huge video screen in the exhibition hall. As dozens of onlookers gawked, what looked like a blob of dark brown soft-serve ice cream appeared.

Except dark brown soft-serve is the anime iconification of poop (unchi in Japanese). It's very cute and popular, too. I've seen teenage girls with "soft unchi" keychains.

As the demo voiceover intoned "Is it soft unchi? No, it's an ice cream cone!" the cone came into view and the dessert came to life with facial features and limbs.

Needless to say, chocolate is not a popular ice cream flavor in Japan.

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