November 29, 2003
Christmas Campaigns

Japan is not immune to holiday shopping madness. In fact, it might be worse, as Christmas isn’t for kids, but for couples.

Christmas Eve is a big date night and you are a certain loser if you don’t have a date that involves presenting an expensive gift, eating roast chicken and going to a love hotel. Choose your own order but all of the above are required for a successful holiday.

So the shops go wild with luxury gifts. And to attract the right demographic, they sure do come up with some wacky campaign names. Here are some I’ve seen around Tokyo this week:

Hearty Xmas (at Metro M shopping mall)
Lovely Xmas (at Junior Station 109)
Happy Merry Xmas 2003 in LaQua (at LaQua, of course)

and my favorite…


Xmas Hero at 109, a boutique mall for trendy Shibuya youth.

Posted by kuri at November 29, 2003 10:16 AM


heh… anyone who buys me a christmas present from shibuya 109 can call themself my hero! it’s an awesome store; my bargain 900 yen sunglasses from shibuya 109 have proven more durable than any designer pair i’ve ever had (and subsequently broken).

Posted by: erika on November 30, 2003 08:20 AM

Actaully 109 is very populer for young people thoug I love KICHIKYOUJI town. Anyway Xmas is coming and more traditionaly family event OSYOUGATSU is coming. Xmas is fun, and OSYOUGATSU made me tired, though I can meet my relatives on New year’s day.

Posted by: Mieko on November 30, 2003 06:49 PM

What? No mention of the Flash mob?


Posted by: Y+T_V on December 1, 2003 11:42 AM
Post a comment

Email Address (optional):

URL (optional):


Remember info?