Although there are plenty of international fast food chains in Japan, many of them are locally controlled. And sometimes that leads to ad copy you’d never see in their home country. Here’s an example from a Subway sandwich wrapper.
“Subway the dominant sandwich shop in the US is now available in over 74 countries. Here in Japan, we serve Subway sandwiches as a new style of Native Diet. This simply means that Subway sandwiches are the Natural Ideal style of eating Vegetables. We hope to spread this form of Native Diet to create a healthy living for both humans and the environment.”
Posted by kuri at December 03, 2003 12:54 PMAt least you haven’t been (yet) subjected to Subway’s Jared…
Posted by: Mike on December 3, 2003 03:35 PMAmazing to think that such a small company from my own state could cause such a global impact. But I agree: at least you haven’t been subjected to Jared yet.
Posted by: Randy on December 3, 2003 11:39 PMSpreading the form of native diet? That like lyrics from a Talking Heads song.
No spreading of Jared. In fact, the whole point is that Jared doesn’t spread. ;-) You are blessed, indeed.
Posted by: Jenny on December 3, 2003 11:51 PMThis is so funny ! Silly ads…one of the reasons I love Japan.
Posted by: Joshua Aaron Day on December 4, 2003 07:28 AMhahaha, yeah … japan
Posted by: berek on December 4, 2003 12:08 PMpardon my ignorance.. what is Jared?
Posted by: Tracey on December 4, 2003 03:03 PMJared is the “everyman” spokesperson for Subway. He appears in all their ads as the guy who actually lost weight eating Subway sandwiches. In the first ads I think they actually showed his “before” pants. He lost a lot of weight, but I have a hard time believing that it was the sandwiches that whittled down all those pants sizes.
Posted by: Jenny on December 4, 2003 11:29 PM…and he appears in almost every US Subway commercial. He’s also referenced in the Austin Powers in Goldmember (by Fat Bastard). Almost as popular in the states as this flippin South Beach Diet that’s making the rounds!
Posted by: Randy on December 5, 2003 10:08 AMAhhh. Jared. We even got Jared in Australia. And then came all his friends who has also lost a trillion pound on the “subway diet”.
Have to pay respects to subway though, for being the only venue in Japan who can actually make a salad sandwich.
Someone needs to inform the Japanese Board of Nutrition that lettuce and cream-cheese do not constitute salad.
Nor does lettuce, seaweed and corn for that matter.
